Designing A Premium Express Experience
Bluewave Express is one of the largest car wash chains in Texas. The goal was to increase the average wash per car. We accomplished this and more by transforming the express car wash experience from a discount brand to a premium brand throughout the entire consumer journey. Knowing that the last thing customers want to do is wait in long lines for a car wash, we designed every touch point to add more value to their experience – from the moment they engaged with the brand on their mobile devices, to when they entered the physical locations and exited them.