Transforming A New Approach to Venture Debt

PIUS had a unique offering to a venture debt alternative that enabled tech companies to borrow against their IP and get loans without giving up equity. This alternative is less expensive than venture debt and provides more capital than traditional bank loans. The PIUS brand needed to be developed and communicated in a simple and clear way.


Designed A Comprehensive Branding Program

We started by crafting the company’s positioning strategy and a full-blown messaging platform from the ground up, which included the story behind the approach, how the program worked, the business advantage, and supporting copy for the website. Next, we created a comprehensive branding program with a new logo, brand identity system, and designed and built their web and mobile site.