Going Beyond Traditional Wine Marketing

Targeting the millennial audience, we pushed the boundaries of storytelling, design, content marketing, and buying experiences that you typically don’t see in the wine business. Most wine sites have a cumbersome navigation flow with the same old wine descriptions. We gave them a place to discover new stuff that is unique, cool and fun, and makes wine a more interesting part of their life.

1/4

Behind the Label - Marc Mondavi's Intuition

The label represents the hidden eye, which helps us to rely not only on our five senses but also on our sixth sense – our intuition. Marc Mondavi uses his intuition for divining water deep in the ground. He trusts his instincts and with conviction goes for it.  This message was very relatable as Millennials trust what their intuition tells them to do and they just do it.  They look for new ways to think different, play different, and be different. We designed the story, website, and content around this thinking.

Pushing the Boundaries of Storytelling

Targeting the millennial audience, we pushed the boundaries of storytelling, design, content marketing, and buying experiences that you typically don’t see in the wine business. Most wine sites have a cumbersome navigation flow with the same old wine descriptions. We gave them a place to discover new stuff that is unique, cool and fun, and makes wine a more interesting part of their life