Building SanDisk's Global Brand and Messaging Strategy
SanDisk is the world leader in flash memory. We embarked on several initiatives for SanDisk. Over the years, the flash memory space has become quite competitive and more commoditized. SanDisk’s executive team asked us to assess their overall brand stature in the market and help develop the company’s overall vision, brand, and messaging strategies.
With our brand research direction, comprehensive analysis, recommendations and a host of other research studies that we managed for SanDisk, we created the company’s first-ever brand messaging platform for the retail and OEM business. From there, we helped build their brand campaigns and new retail brand packaging design.