Bringing New Life Into Everyday Beverage Containers

Takeya USA is a subsidiary of Takeya International, a well-known manufacturer in Japan, who wanted to expand its presence in North America as a premium brand of innovative house ware products. We built a Brand Playbook, which became the foundation for the brand strategy, brand identity system, visual style, and a strong brand story around consumers who appreciated a healthy lifestyle with simple design and intuitive functionality. We helped design the first product with a rich palette of colors followed by a retail channel strategy, which resulted in the best selling ice tea maker in the U.S, and a new way of brewing iced tea.

In Many Colors