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About Us

Challenging Conventional Thinking

To make a difference, we believe that it is just as important to know why people do what they do and not just how and what they do. It is what draws people to your brand and is the emotional trigger to buy from you.

Our Story

At KAI2, we have spent the last decade designing the method, assembling the minds, and executing on great work.


Like helping companies build a clear megaphone that invites others to spread the word about their brand, product, or service.


Creating brands that are driven by human-centric experiences and are worth revisiting over and over.


Removing friction from the consumer’s journey by designing digitally connected worlds that adapt to the way people take their journey.


And, we enjoy every minute of it!

Empowering our clients to make a difference.


We’re a team of passionate, entrepreneurial, and big-brain thinkers who embrace collaboration, and get inspired by what we can accomplish together with our clients.

Having worked with some of the most forward-thinking companies in the world, we have challenged ourselves to explore new ways of reimagining engagement for delivering experiences that build excitement and trust. And, add some magic to enchant, and not just transact with customers.

High-five for success! Diverse group of business colleagues giving each other high-five in

Experienced Leadership


Terry Pickett
Creative Ideation

Terry has been an idea creator and innovator his entire career. Prior to KAI2, Terry started Pickett Communications where his company became known as one of the top promotional and direct response agencies in Northern California launching successful promotional campaigns for Apple, Symantec, Intuit, HP, DHL, Twentieth Century Fox, and Bank of America, where he designed a campaign that resulted in over four billion dollars in deposits in one day.


Terry has worked with over 30 wine brands including designing the iconic Kendall-Jackson Vintners Reserve label with Jess Jackson and introducing Cambria and LaCrema wines. He also helped setup the first wine club in Napa Valley for Robert Mondavi Winery. 

At Pickett Advertising, Terry created many successful advertising and digital marketing campaigns for such clients like Long’s Drugs/CVS, Honda, and the Oakland Raiders.


At Pickett Advertising, Terry created many successful campaigns for clients like Long’s Drugs/CVS, Honda, and the Oakland Raiders. Prior to his agencies, Terry was involved in brand and marketing programs for leading global companies including, Pillsbury, Nestle, and McDonalds.  


Laurie Wilk
Brand Experience Design

Experience is the single-greatest differentiator for a company’s long-term success, yet everyone seems to be talking about brand experience, but many struggle with how to deliver an indispensable one. Laurie has a unique ability to uncover the underlying needs and motivations of buyers and translate those insights into experiences that are transformative, inspiring, and profitable.


Prior to KAI2, Laurie began her career at Apple where she pioneered the first consumer insights group and led a worldwide cross-functional team that resulted in the redesign of products, customer services, and future innovations.


After Apple, she worked with several complex technologies, consumer packaged goods firms, and well-known wineries to build customer-centric brands from the ground up, transform existing brands from sterile to imaginative, and create new brand experiences relevant to what customer’s desire. 


She has worked with a roster of companies to re-invent their customer’s experiences, including SanDisk, Western Digital, LivaNova Medical Devices, GreatCall, a number of innovative startups, and wine brands like CK Mondavi and Charles Krug.


Don Kadish
UI/UX Design & Solutions

Don can solve any UI challenge that comes his way and make it better. Don’s deep understanding of users, what they need, what they value, their abilities and limitations, has enabled him to improve the quality of the user’s interactions for a frictionless user experience for clients.


Don has worked at Fortune 500 companies like SanDisk, Western Digital, and GoPro where he has used his vast experience in ideation, research and development, and product management. 

At Western Digital and SanDisk, Don was able to redefine what was possible in the storage category. He took the consumer’s experience beyond a commodity and transformed it into a full solution to where they could not only store masses amount of data, but were also able to access ways to do more with their content.

Don built ecosystems from the ground up consisting of partners and developers, which were the backbone for companies like GoPro, SanDisk and Western Digital, to up-level the customer’s experience with their brand that went beyond the product itself.  

He was also a part of transforming the world of film and tape onto flash memory storage with wireless sharing and the next generation of smart phone devices.


Drew Anderson
Technology & Innovation

Drew is digitally transforming the experience of how people view media. He is a visionary when it comes to advanced technology and an accomplished software architect in cyber security, artificial intelligence, digital media, mobile, peer-to-peer, eCommerce, micropayment, just to name few.


He is the inventor and creator of the Brand Experience Platform technology, and where he continues to evolve it with technical advancements to make it one of the best user experiences on the planet.


He has served as Head of Technology for iTexico and has co-founded many startups, helped raise money, and helped some of them go public. Achievements include creating the core technology and intellectual property as the co-founder and COO of ZillionTV Corporation. He helped raise over $50 Million in VC and strategic investment. Drew also co-founded the startup media streaming company XTV. As CTO, he wrote the patents, built the teams, delivered the product and helped to take the company public on the Australian Stock Exchange. As CTO at HitLab, Inc., an independent music label, he helped build the ‘Can-U-Sing’ software that took 6 artists to the Grammy’s.


Drew was an early peer-to-peer technology pioneer. As President of Gnuterra, he managed business and technical development for Morpheus peer-to-peer software, where he helped grow it to the 3rd most downloaded software of all time, with over 132 million users globally.


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