What does your QR code link to?
Including a QR code on your wine label is an untapped opportunity for wine brands, but what you link that code to is what matters most....
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Terry @ KAI2
- Apr 16
- 3 min
Affluent Millennials - Welcome to the Party!
We’ve read all of the articles and have seen the research on why wine brands are struggling to attract Millennial drinkers. The problem...
46 views0 comments
laurie7912
- Apr 15
- 5 min
Why Moments of Truth Do Matter to Consumers
As marketers, we tend to fall in love with our brand messages on our websites for that first engagement moment, which is supposed to...
19 views0 comments
Terry @ KAI2
- Jan 30
- 3 min
Decoding How Wine Tastes to Younger Audiences
I will be the first to admit that I am not a Gen X, Y, or Z, but I have been drinking a lot of wine for years and still don’t taste what...
22 views0 comments
Laurie @ KAI2
- Jan 30
- 5 min
What Is A Meaningful Experience to Gen Y and Z?
Younger audiences, especially generations Y and Z, born between 1981 and 2012, are set to represent 80% of the global personal luxury...
13 views0 comments
Laurie @ KAI2
- Jan 29
- 3 min
Giving Back Control to Brands
Brands need better connected experiences. QR Codes and other NFC technologies have grown significantly in popularity, but where they...
25 views1 comment
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