Does Your Wine Club Keep You Up at Night?
Besides the key KPI’s for wine club management, you might also be asking yourself: Why is only 10% of my email marketing contact list...
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laurie7912
Oct 313 min read
Offer A More Engaging Wine Club Experience In 2025
Your members often belong to more than one wine club, and it's estimated that the average person is also a member of two re-occurring...
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Terry @ KAI2
May 132 min read
What does your QR code link to?
Including a QR code on your wine label is an untapped opportunity for wine brands, but what you link that code to is what matters most....
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Terry @ KAI2
Apr 163 min read
Affluent Millennials - Welcome to the Party!
We’ve read all of the articles and have seen the research on why wine brands are struggling to attract Millennial drinkers. The problem...
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laurie7912
Apr 155 min read
Why Moments of Truth Do Matter to Consumers
As marketers, we tend to fall in love with our brand messages on our websites for that first engagement moment, which is supposed to...
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Terry @ KAI2
Jan 303 min read
Decoding How Wine Tastes to Younger Audiences
I will be the first to admit that I am not a Gen X, Y, or Z, but I have been drinking a lot of wine for years and still don’t taste what...
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Laurie @ KAI2
Jan 305 min read
What Is A Meaningful Experience to Gen Y and Z?
Younger audiences, especially generations Y and Z, born between 1981 and 2012, are set to represent 80% of the global personal luxury...
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Laurie @ KAI2
Jan 293 min read
Giving Back Control to Brands
Brands need better connected experiences. QR Codes and other NFC technologies have grown significantly in popularity, but where they...
25 views1 comment
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