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Does Your Wine Club Keep You Up at Night?
Besides the key KPI’s for wine club management, you might also be asking yourself:  Why is only 10% of my email marketing contact list...
laurie7912
Nov 1, 20244 min read
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Offer A More Engaging Wine Club Experience In 2025
Your members often belong to more than one wine club, and it's estimated that the average person is also a member of two re-occurring...
laurie7912
Oct 31, 20243 min read
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What does your QR code link to?
Including a QR code on your wine label is an untapped opportunity for wine brands, but what you link that code to is what matters most....
Terry @ KAI2
May 13, 20242 min read
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Affluent Millennials - Welcome to the Party!
We’ve read all of the articles and have seen the research on why wine brands are struggling to attract Millennial drinkers. The problem...
Terry @ KAI2
Apr 16, 20243 min read
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Why Moments of Truth Do Matter to Consumers
As marketers, we tend to fall in love with our brand messages on our websites for that first engagement moment, which is supposed to...
laurie7912
Apr 15, 20245 min read
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Decoding How Wine Tastes to Younger Audiences
I will be the first to admit that I am not a Gen X, Y, or Z, but I have been drinking a lot of wine for years and still don’t taste what...
Terry @ KAI2
Jan 30, 20243 min read
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What Is A Meaningful Experience to Gen Y and Z?
Younger audiences, especially generations Y and Z, born between 1981 and 2012, are set to represent 80% of the global personal luxury...
Laurie @ KAI2
Jan 30, 20245 min read
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Giving Back Control to Brands
Brands need better connected experiences. QR Codes and other NFC technologies have grown significantly in popularity, but where they...
Laurie @ KAI2
Jan 29, 20243 min read
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