What does your QR code link to?
Including a QR code on your wine label is an untapped opportunity for wine brands. What you link that code to is what matters most.
PROBLEM
A Generic Experience
Your core brand website is important, but it's broad and doesn’t cater to a specific desire or intended experience by the consumer. Consumers viewing your label often are looking for how the wine will taste without all of the wine jargon, an interesting story that relates to their core values, what other people like them are saying about the wine, and unexpected experiences that they see themselves in to enjoy the wine.
Your winery homepage, YouTube channel, or a random google result probably isn’t where they should be directed to.
SOLUTION
A Storytelling Experience
An alternative solution we see brands do is to direct the consumer to a microsite, like a stand-alone mobile site, or a landing page that is part of a brand's existing website. This requires scrolling and clicking around to navigate a sometime complex experience for the consumer during that moment at the store shelf. Or, even after the purchase, like sitting around the table having a conversation with friends.
Consumers want real experiences that they can relate to. They want real storytelling experiences that keep them in the flow without the need to navigate. Unlike a site, they just press GO, and it happens all for them.
What We Do Differently
We cut through the complexities of a website, landing page, or microsite by providing a true consumer-connected QR code experience using our Captive Portal video storytelling interface.
Video Storytelling World
All other video players platforms perform the same, and can easily become a graveyard of disorganized video libraries. The features of our Captive Portal are intended for storytelling and to showcase a brand. How we create the videos and how they are played is what excites and ignites consumers to take action. And, it's what will successfully create higher brand engagement for you.
A Path to Action
A customized video creation that is played in a new way. All within a self-contained branded experience delivered right into the consumer’s hand, automatically moving them down a simple path to purchase.
If the consumer desires additional information or you want to link them to your shopping cart or event page, we can add buy, find, locator, join or learn buttons to complete the experience and drive more engagement for your brand.
A Frictionless Experience
There are no distractions like other video player platforms that have pop-up ads during the viewing moment, and that follow you, or a playlist of unrelated videos that surrounds your videos, and can easily move consumers to competitors. This new experience allows brands to control the narrative.
We Do It All for you!
We create the storytelling strategy and produce the videos at a fraction of the cost and time, enabling you to leverage them across your existing multi-channel platforms.
Plus, there is no need to have to worry about learning how to use a new content management system, create web pages from templates, and have to manage another platform. We create your own branded portal for you.
