We Give Brands Life
Turning intangible wine and spirits brands into distinctive and meaningful interactions.
A brand with life is meaningful, engaging and entertaining, and it’s humanized in the most expressive way possible. It uses more than just words and imagery for that first moment where we invite the consumer to play along.
We look at four key aspects of a brand that are typically missing, and bring new life into it so that your audiences come along for the ride.
SECONDS TO "WHY"
Today’s consumers are on the go and mobile is their connection to your brand. In a video on mobile, they will give you 3 seconds or less for you to captivate their mind before they commit to watch on or not. Words on a web page are even less.
They’re not thinking about your brand messaging or your wine or spirits tasting notes first hand. Instead, they want to quickly know the relevant experiences and outcomes they will have with your brand.
We tell your story in a way that activates their emotions in those initial seconds. We call it the 4 Pillars of Engagement, which is a decision-making process that the consumer goes through during that moment, like at the store shelf, on your website, or an email campaign.
FROM YOUR CUSTOMER'S POINT OF VIEW
The most common mistake some brands still do is making the wine or spirit the hero of the story, not the customer. Instead of looking at your potential customer through a lens of demographics and generalizations of what we think we know about them, we dig deeper to get at the human side of their emotions and needs. It's so those initial seconds do lead to a realized “Why”, and a truly meaningful engagement from their point of view.
To get in front of the wave, you might need to focus on Gen Z and Millennials to stay relevant and grow your brand further. It’s a leaky bucket. Brands are always losing customers. We will help you win a new generation of customers to keep that bucket full.
TRUE AUTHENTIC STORYTELLING
Bring a brand to life isn’t just about selling a wine or spirit product. It’s building a story around the brand that gives it a life of its own. It’s crafting a compelling narrative, and one of the best ways of doing that is through video storytelling.
Great storytelling is focused around creating an emotion, which will drive action toward purchase, sharing, awareness, and recall. It is also about entertainment and value, and one of the best ways of doing that is through video. We design video experiences as a true story framework where everything comes together into an arc that people will feel, walk away with, and talk about.
BRINGING BRANDS TO LIFE THROUGH TECHNOLOGY
One of the most effective ways to do this is with our unique and proven Captive Portal™ and customized video creation that is played in a new way. All within a self-contained branded experience delivered right into the consumer’s hand, automatically moving them down a simple path to purchase.
We also love playing in the sandbox with our brilliant technology team. Right now we are working with clients delivering unique experiences through knowledge-based solutions, including AI and avatars, which will be key to bringing your brand to life for younger audiences.