Your members often belong to more than one wine club, and it's estimated that the average person is also a member of two re-occurring wine subscriptions.
Your winery is constantly competing with other wine brands, and it's a constant balancing act between attracting new members and keeping attrition rates low.
Wine Club Members Are Like Liquid Gold
They are your inner circle to generate a consistent stream of predictable revenue, to gather valuable data to personalize member experiences, generate upselling opportunities, and to foster a sense of community around your brand.
Now, there are many things you are most likely already doing, like offering a curated wine selection members cannot get anywhere else. Creating different member tiers with varying benefits based on spending or loyalty. Hosting wine tastings, vineyard tours, and member-only dinners, just to name a few.
Not providing enough personalized experiences or opportunities for interaction with your winery can make members feel disconnected and less likely to renew.
One of the key factors for members to feel valued and stay is through regular engagement that shows you care, and wine club shipments that bring the winery experience to the member's home, anywhere in the country or the world.
Unfortunately, wine club shipments have become expected.
Members already know the wines they are receiving, so the wine might stay stored in the box without the sense of urgency to open it up right away, experience it, and buy more of it. It becomes just another wine club shipment, which becomes a missed opportunity for your winery and your members.
Heighten their Expectations
Instead, provide a better experience that delivers a strong emotional connection by letting them know something special from the winery is waiting for them in their next wine club shipment.
This is no ordinary experience. It’s a luxury concierge wine club experience.
We help you deliver a unique experience to your members right from the box and their mobile phone. The minute they scan the QR code from the box, they will experience a richer, more immersive experience of visual imagery, sound, and motion.
This emotional feeling will captivate your members and lead to better retention, upsell additional wine purchases and drive more visits back to the winery, making them feel connected rather than disconnected. Your members will feel like they are part of the winery, and will be able to experience their wines in a whole new way.
Our “Concierge Wine Club” portal is a unique and proven tool that enables us to bring your existing tasting notes and wine club benefits to life.
The portal is a lean-back technology using video, but not just any ordinary video.
Our videos are designed to move consumers from attention, to reaction, to a form of action. The videos automatically play through within a self-contained branded environment.
This self-contained environment is structured to guide your members through an experience that leads to an elegant path to buy more wine, and come back to the winery for events and special tastings that only members receive. There is no scrolling or navigating around. The only tap or click is when the customer is ready to buy.
Best of all, we do it all for you.
We use your existing content and assets, and our vast library. If you need a video strategy, we will do that too so you can leverage the content wisely across all of your marketing campaigns. We create your own branded portal, we update it as needed, and scorecard it for anytime optimization.
At KAI2, our expertise is in crafting those signature moments for wine clubs and turning them into profitable and consistent revenue streams.
To learn more about how we do it differently and better, click on the link below. We would also like to offer you an opportunity to have us design a complimentary concept for your wine club.
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